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The Rising Demand For ‘Bleisure’

In the past, business travel predominantly consisted of short corporate trips: a few conferences, a trade show, and you were back on the plane within three days tops. Traditionally, business trips left you little time to enjoy or explore the destination in which you found yourself.  However, in the post-pandemic era, a novel trend has emerged that seamlessly merges business with leisure travel, completely reshaping the landscape of business trips, opening new marketing opportunities for hospitality, and allowing for a different level of work-life balance.

What is Bleisure?

Bleisure combines the idea of ‘business’ and ‘leisure.’ It’s a new word coined to describe the trend of extending your work trip to include more leisure activities. Rather than returning home immediately following the end of work commitments, a growing number of professionals are extending their typical 2–3-day business trip into 4 days or more, allowing them more time to relax and explore the locale.

How Does Bleisure Benefit Business?

The flexibility afforded in post-pandemic work schedules are a large contributor to the rise of Bleisure. Studies have shown that taking breaks and engaging in leisure activities can boost productivity and overall well-being. By incorporating leisure into business travel, individuals can return to work feeling refreshed, energized, and with a more positive mindset. Companies are increasingly capitalising on this idea as a way of boosting employee morale, with 57% of companies implementing a policy for employees to extend business trips with vacation time (source: AMEX Global Business Travel).

Bleisure travel can also be financially advantageous. Since the initial travel costs are typically covered by the employer, or offset initial costs as legitimate business expenses, extending the trip for leisure often involves minimal additional expenses, making it a cost-effective way to explore new destinations.

There is significant evidence that an allowance on entertainment and non-work-related activities post-business obligations results in considerable positive impacts on a company’s bottom line. Not only is this inclusion beneficial for employee satisfaction, and it also costs next to nothing for employers as well. In fact, Booking.com suggests 30% of people would accept a job with a lower salary if it offered more opportunities to travel. Consequently, companies incur minimal extra cost while simultaneously boosting staff morale and attracting a wider pool of talent.

Conclusion

With a growing desire for immersive and genuine experiences, travellers turn to Bleisure as a means to intimately connect with a destination, reaching beyond the confines of business meetings.

As the boundaries between work and leisure continue to blur, the trend of Bleisure is likely to become even more prevalent. By embracing this concept, professionals can transform mundane business trips into enriching experiences that nurture both personal and professional growth.