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The Rising Demand For ‘Bleisure’

The Rising Demand For ‘Bleisure’ In the past, business travel predominantly consisted of short corporate trips: a few conferences, a trade show, and you were back on the plane within three days tops. Traditionally, business trips left you little time to enjoy or explore the destination in which you found yourself.  However, in the post-pandemic era, a novel trend has emerged that seamlessly merges business with leisure travel, completely reshaping the landscape of business trips, opening new marketing opportunities for hospitality, and allowing for a different level of work-life balance. What is Bleisure? Bleisure combines the idea of ‘business’ and ‘leisure.’ It’s a new word coined to describe the trend of extending your work trip to include more leisure activities. Rather than returning home immediately following the end of work commitments, a growing number of professionals are extending their typical 2–3-day business trip into 4 days or more, allowing them more time to relax and explore the locale. How Does Bleisure Benefit Business? The flexibility afforded in post-pandemic work schedules are a large contributor to the rise of Bleisure. Studies have shown that taking breaks and engaging in leisure activities can boost productivity and overall well-being. By incorporating leisure into business travel, individuals can return to work feeling refreshed, energized, and with a more positive mindset. Companies are increasingly capitalising on this idea as a way of boosting employee morale, with 57% of companies implementing a policy for employees to extend business trips with vacation time (source: AMEX Global Business Travel). Bleisure travel can also be financially advantageous. Since the initial travel costs are typically covered by the employer, or offset initial costs as legitimate business expenses, extending the trip for leisure often involves minimal additional expenses, making it a cost-effective way to explore new destinations. There is significant evidence that an allowance on entertainment and non-work-related activities post-business obligations results in considerable positive impacts on a company’s bottom line. Not only is this inclusion beneficial for employee satisfaction, and it also costs next to nothing for employers as well. In fact, Booking.com suggests 30% of people would accept a job with a lower salary if it offered more opportunities to travel. Consequently, companies incur minimal extra cost while simultaneously boosting staff morale and attracting a wider pool of talent. Conclusion With a growing desire for immersive and genuine experiences, travellers turn to Bleisure as a means to intimately connect with a destination, reaching beyond the confines of business meetings. As the boundaries between work and leisure continue to blur, the trend of Bleisure is likely to become even more prevalent. By embracing this concept, professionals can transform mundane business trips into enriching experiences that nurture both personal and professional growth.

How Small Business Owners can Stop Wasting Their Time.

How Small Business Owners can Stop Wasting Time Time is an invaluable resource for small business owners, often feeling like a scarce commodity amidst the demands of running a business. Whilst many entrepreneurs find themselves overwhelmed with tasks, stretched thin across various responsibilities, and struggling to make the most of their time we explore effective strategies that small business owners can implement to stop wasting time and maximize their efficiency. Prioritize Tasks: One of the most crucial steps in time management is prioritizing tasks based on urgency, importance, and of course generating revenue. Small business owners should identify high-priority tasks that directly contribute to their business’s growth and success. By focusing on these tasks first, entrepreneurs can ensure that they are allocating their time and energy effectively. Delegate Responsibilities: Delegation is a powerful tool for small business owners to free up their time and focus on core business activities. Entrepreneurs should identify tasks that can be delegated to employees, contractors, or outsourcing services. Delegating routine tasks allows business owners to concentrate on strategic decision-making and driving business growth. Embrace Technology Leveraging technology can streamline business operations and save time for small business owners. Implementing project management tools, communication platforms, and automation software can help entrepreneurs automate repetitive tasks, improve collaboration among team members, and enhance overall efficiency. Set Boundaries: Small business owners often struggle with work-life balance, leading to burnout and decreased productivity. Establishing clear boundaries between work and personal life is essential for maintaining well-being and maximizing productivity. Entrepreneurs should set specific work hours, designate dedicated time for breaks and relaxation, and avoid overcommitting to work-related tasks outside of these boundaries. Limit Distractions: Distractions can significantly impact productivity and hinder progress on important tasks. Small business owners should identify common distractions in their work environment and take proactive steps to minimize them. This may include setting aside designated time for checking emails and social media, creating a clutter-free workspace, and using productivity techniques such as the Pomodoro Technique to stay focused. Continuous Learning and Improvement: Small business owners should prioritize continuous learning and skill development to stay competitive in their industry. Investing time in professional development activities such as attending workshops, networking events, and online courses can enhance entrepreneurs’ knowledge and capabilities, ultimately leading to improved efficiency and effectiveness in managing their business. Regularly Review and Adjust: Effective time management requires regular reflection and adjustment of strategies. Small business owners should periodically review their time management practices, identify areas for improvement, and make necessary adjustments to optimize their workflow. By adopting a proactive approach to time management, entrepreneurs can stay agile and adaptable in an ever-changing business landscape. Time is a precious resource for small business owners, and effective time management is essential for success. By prioritizing tasks, delegating responsibilities, embracing technology, setting boundaries, limiting distractions, investing in continuous learning, and regularly reviewing and adjusting strategies, entrepreneurs can stop wasting time and maximize their efficiency in running their businesses.